The Assignment
Heath Robbins is a commercial photographer and director. He needed to identify his brand ethos for use in writing treatments and marketing efforts.
The Project
Partnering with Scott and Heather Elder, we unearthed the core of his brand ethos — then I crafted powerful, stand-alone narratives that brought his values to life. Each story reveals the defining moments that shaped his beliefs and showcases how he channels them into his work with purpose and conviction
Brand Ethos: Gratitude, Efficiency, Fueled by Novel Experiences and Exploration, Disciplined Creativity, Sensory-driven, Exercising Moderation and Restraint, Present Minded, Courageous, Lightheartedness.
