The Assignment
Neil Kremer and Cory Johnson are a photography team, represented by Heather Elder Represents. There was a need to create a joint statement articulating their partnership. I first wrote brand stories for each of them and then used this content to create the joint statement.
The Copy
We’ve all seen the co-workers who show up to work dressed alike and the dogs and their owners who somehow resemble one another. While those might be examples of coordination and partnership — they are way off-base when it comes to Kremer/Johnson.
I’m Neil, he’s Cory, and I’m Cory, he’s Neil. While we aren’t identical twins, we are on the same wavelength, finding we only have to say a few words to one another, to get a complex point across. We can confirm that when two people spend a ton of time together, they indeed begin speaking a shared language. We are guilty of using abbreviated words and making cryptic quips others might miss. Propelled by collaboration, we’re quirky, inventive, and living proof that two heads are better than one.
