Services include writing for several different uses and in various forms. In my view, copywriting and content creation are cousins, separated only by the fact that one asks the writer to cover a particular topic and the other requires the writer come up with the content idea. Ghostwriting joins the family when an individual is seeking writing in their voice, without giving credit to the writer.
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Sample Writing Process Flow
Brief
Confirm scope of work. Curate assets to be used in the communication.
Idea
Perform research. Develop strategic approach.
Development
First draft of copy.
Client Feedback
Discuss changes.
Deployment
Deliver final copy.